Monday, February 5, 2007

All You Need is (Apple) Love

After years of heated trademark battles, the Beatles and Apple have finally decided to live in the world together.

The Beatles holding company, whose name is Apple Corp Ltd, accepted Steve Jobs' hardware company Apple Inc., as long as the latter did not put a stake in the music business. The iPod and iTunes violated that agreement and the two companies have been at odds ever since.

Now that this matter has been settled the Beatles, one of the last major acts holding out on the legal downloading market, might finally catch up with the times. The band that recreated rock and roll music has not been present in digital media and internet outlets except on illegal sites like Kazaa and Limewire. The act of preventing an almost non-threatening trademark infringement has left one of the most influential artists in history in the past and suffering from consumer piracy. Their innovation has given way to the stuffy, traditional, unimaginative view of the music industry. What a depressing fact. Hopefully this settlement will pave the way for all artists to put their work in the most successful music distribution model available, and put more money in Steve Jobs' bulging pockets.

http://www.pitchforkmedia.com/page/news/Beatles_Apple_Inc_Settle_Lawsuit#40946

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